Juul was the fastest-growing company in history. Now, they’re a cautionary tale. Based on the book Big Vape: The Incendiary Rise of Juul​ by TIME Health Correspondent Jamie Ducharme, and directed by R.J. Cutler, BIG VAPE: THE RISE AND FALL OF JUUL unpacks twenty years of Silicon Valley innovation, influence, and insanity to explain the spectacular flameout of the vaping device that almost changed everything (Netflix).